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Storybulbs Uses Amazon Polly for Personalized Voice-Over!

Storybulbs Uses Amazon Polly for Personalized Voice-Over!

A Match Made in the Cloud!

Storybulbs recently looked for a new and exciting personalization feature for our video personalization platform. The most requested and obvious choice was personalized voice-over. We are already able to automatically select a pre-recorded voice file to accomplish pseudo personalized voice-over. Unfortunately, creating these files are time consuming, costly and require huge updates for a message change. To improve this offering, we investigated a number of text to speech service providers that could disrupt the traditional method. The following were a few driving requirements:

Support both female and male voices
Support multiple languages
Support SSML
Have a road-map of continuous […] Read more

What You Can Learn About Personalization From “Share a Coke”?

What You Can Learn About Personalization From “Share a Coke”?

The Coca-Cola company  launched the “Share a Coke” campaign back in 2011.    The campaign increased soft drink sales by 2% and increased overall consumption from 1.7 to 1.9 billion servings per day. This was an unprecedented shift in an industry that is highly competitive. So why was it so successful?

 

Human Element

Delivering personalized and relevant content to the customer created a simple yet successful campaign. The Coke campaign did this by putting a real persons name on their products, but the basic idea is to connect on a human level.

Studies have proven that humans gravitate towards content that is relevant and […] Read more

How to Effectively Create a Personalized Video

How to Effectively Create a Personalized Video

There are two types of personalized elements in any well crafted personalized video. The first is an obvious element that you want your viewer to recognize. The second is a subtle element that the viewer may not notice are personalized to them. It is important to have the correct balance between these two types of personalized elements. A correct balance allows the viewer to feel comfortable, but also engaged. So how do you identify subtle and obvious elements to be used and then balance them?

 

Obvious Personalization Elements

Obvious elements are the hardest to get right because they are by nature very personal. The rule of […] Read more

What is Personalization?

What is Personalization?

If you see a cake store, you will know that it broadly sells cakes. Going inside, the cakes are segmented into weddings, birthdays, anniversaries and others. Looking specifically at the birthday cakes, you will see cakes targeted towards male or female, young or old, big or small. If you order a birthday cake for your birthday, you can specify your name, age, flavor and color preference. That specific cake is your personalized birthday cake.

This tasty example is analogous to the conversation around the voice of marketing content. Content be created with a broad, segmented, targeted or personalized voice. It is relatively common to create content […] Read more

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