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Insight into Future User Behavior: Personalized Video and User-Generated Content (UGC)

Insight into Future User Behavior: Personalized Video and User-Generated Content (UGC)

Introduction to the Future

Consumers have become immune to traditional advertising methods and are failing to find interest in tried and tested marketing formulas. This has led to many brands searching for new ways to interact with their audience, with one of the key successes coming in the form of unique content.  Personalized video and user-generated content have helped to re-engage with audiences and provide a fascinating insight into the future of user behaviour online.

 

You’ve Got Mail

By the time you’ve found your way to this blog post, there’s a good chance your inbox is full of messages from companies asking […] Read more

What is Personalization?

What is Personalization?

If you see a cake store, you will know that it broadly sells cakes. Going inside, the cakes are segmented into weddings, birthdays, anniversaries and others. Looking specifically at the birthday cakes, you will see cakes targeted towards male or female, young or old, big or small. If you order a birthday cake for your birthday, you can specify your name, age, flavor and color preference. That specific cake is your personalized birthday cake.

This tasty example is analogous to the conversation around the voice of marketing content. Content be created with a broad, segmented, targeted or personalized voice. It is relatively common to create content […] Read more

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