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How to Effectively Create a Personalized Video

How to Effectively Create a Personalized Video

There are two types of personalized elements in any well crafted personalized video. The first is an obvious element that you want your viewer to recognize. The second is a subtle element that the viewer may not notice are personalized to them. It is important to have the correct balance between these two types of personalized elements. A correct balance allows the viewer to feel comfortable, but also engaged. So how do you identify subtle and obvious elements to be used and then balance them?

 

Obvious Personalization Elements

Obvious elements are the hardest to get right because they are by nature very personal. The rule of […] Read more

Should You Create Videos or Personalized Content? Why Not Both?

Should You Create Videos or Personalized Content? Why Not Both?

Marketing leaders are all talking about two major trends in marketing content. Half the industry is clamoring over how to best use Video content in their marketing strategy. Meanwhile, the other half is focused on personalizing traditional content. Although these are both accepted marketing strategies, there is a third which is less adopted but more powerful. Personalized video content combines the advantages of both Video and Personalization to create something that is immediately engaging and at the same time relevant to the individual. To understand the value in personalizing videos, it is important to understand the value of each of these strategies separately.

Video

Video […] Read more

What is Personalization?

What is Personalization?

If you see a cake store, you will know that it broadly sells cakes. Going inside, the cakes are segmented into weddings, birthdays, anniversaries and others. Looking specifically at the birthday cakes, you will see cakes targeted towards male or female, young or old, big or small. If you order a birthday cake for your birthday, you can specify your name, age, flavor and color preference. That specific cake is your personalized birthday cake.

This tasty example is analogous to the conversation around the voice of marketing content. Content be created with a broad, segmented, targeted or personalized voice. It is relatively common to create content […] Read more

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