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4 APIs to For Your Personalized Videos

4 APIs to For Your Personalized Videos

One valuable feature of Personalized Videos is the ability to automatically pull data directly into a video from APIs. This saves time and effort of collecting and processing data for each video. Below are four great APIs that are sure to improve viewer engagement of videos!

 

#1 Open Weather

Open weather API provides the ability to get the current and forecasted weather anywhere in the world. There are two great uses for this type of API. The first is to simply show the current/forecasted weather of the viewer directly in the video. A second option is to change the intent of the […] Read more

Insight into Future User Behavior: Personalized Video and User-Generated Content (UGC)

Insight into Future User Behavior: Personalized Video and User-Generated Content (UGC)

Introduction to the Future

Consumers have become immune to traditional advertising methods and are failing to find interest in tried and tested marketing formulas. This has led to many brands searching for new ways to interact with their audience, with one of the key successes coming in the form of unique content.  Personalized video and user-generated content have helped to re-engage with audiences and provide a fascinating insight into the future of user behaviour online.

 

You’ve Got Mail

By the time you’ve found your way to this blog post, there’s a good chance your inbox is full of messages from companies asking […] Read more

Storybulbs Uses Amazon Polly for Personalized Voice-Over!

Storybulbs Uses Amazon Polly for Personalized Voice-Over!

A Match Made in the Cloud!

Storybulbs recently looked for a new and exciting personalization feature for our video personalization platform. The most requested and obvious choice was personalized voice-over. We are already able to automatically select a pre-recorded voice file to accomplish pseudo personalized voice-over. Unfortunately, creating these files are time consuming, costly and require huge updates for a message change. To improve this offering, we investigated a number of text to speech service providers that could disrupt the traditional method. The following were a few driving requirements:

Support both female and male voices
Support multiple languages
Support SSML
Have a road-map of continuous […] Read more

Storybulbs at Founders Live Portland!

Storybulbs at Founders Live Portland!

Storybulbs is proud to announce that on June 16th we will be making a 99 second pitch for Founders Live Portland. This is the only the second installment of what is likely to be a mainstay in the Portland Startup scene. Storybulbs will be competing against 4 other local startups on a live streaming feed which will include an online vote for “best pitch” of the night. The theme is “WHY” Storybulbs is a solution for you!

If you are interested in attending, there is options for both in person at WeWork (MEETUP) and online

[…] Read more

Technology Association of Oregon Awards Finalist 2017

Technology Association of Oregon Awards Finalist 2017

Storybulbs is honored to be selected as a finalist as a Company of the year in the Pre-Revenue Category for the Technology Association of Oregon (TAO ) awards.

The 33rd annual Oregon Technology Awards will include awards for Technology Company of the Year (based on five size categories) as well as Influential Technology Company Not Headquartered in Oregon and Most Disruptive Technology.

“The Oregon tech community is thriving and you can really tell by the turnout and quality of the Technology Awards program,” TAO President, Skip Newberry, says. “It is a huge networking opportunity and brings together everyone from the […] Read more

Why Not Personalized Video?

Why Not Personalized Video?

It is 2017 and everybody is making predictions on the “top marketing trends” or “what will be big in Marketing this year!” One of the items that is making a surge this year is Personalized Videos. Not surprisingly, every major publication and research group already agrees that videos and personalized content dramatically improve marketing campaigns. This initial data confirms that putting these together are improving everything from CTR to time on site. So…

Why aren’t more people utilizing personalized videos in their communications and marketing?

Michael Ballard at Lenovo recently wrote about some large companies […] Read more

Why Your Saas Product Needs Personalized Videos!

Why Your Saas Product Needs Personalized Videos!

Saas products have one major advantage that is inherent in their user base:

Users Expect Feedback!!

This feedback can be manifested in the form of suggestions based on usage or utilization statistics for the usage of the product. Regardless of specifics, the feedback is based on data that is collected from the users. Unlike other products and platforms, Saas users expect the product to not only collect this data, but also use it to enrich their experience and utilization of the product through feedback and suggestions. Because this is such an important aspect, the medium that the feedback is provided […] Read more

What You Can Learn About Personalization From “Share a Coke”?

What You Can Learn About Personalization From “Share a Coke”?

The Coca-Cola company  launched the “Share a Coke” campaign back in 2011.    The campaign increased soft drink sales by 2% and increased overall consumption from 1.7 to 1.9 billion servings per day. This was an unprecedented shift in an industry that is highly competitive. So why was it so successful?

 

Human Element

Delivering personalized and relevant content to the customer created a simple yet successful campaign. The Coke campaign did this by putting a real persons name on their products, but the basic idea is to connect on a human level.

Studies have proven that humans gravitate towards content that is relevant and […] Read more

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