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Storybulbs Uses Amazon Polly for Personalized Voice-Over!

Storybulbs Uses Amazon Polly for Personalized Voice-Over!

A Match Made in the Cloud!

Storybulbs recently looked for a new and exciting personalization feature for our video personalization platform. The most requested and obvious choice was personalized voice-over. We are already able to automatically select a pre-recorded voice file to accomplish pseudo personalized voice-over. Unfortunately, creating these files are time consuming, costly and require huge updates for a message change. To improve this offering, we investigated a number of text to speech service providers that could disrupt the traditional method. The following were a few driving requirements:

Support both female and male voices
Support multiple languages
Support SSML
Have a road-map of continuous […] Read more

Storybulbs at Founders Live Portland!

Storybulbs at Founders Live Portland!

Storybulbs is proud to announce that on June 16th we will be making a 99 second pitch for Founders Live Portland. This is the only the second installment of what is likely to be a mainstay in the Portland Startup scene. Storybulbs will be competing against 4 other local startups on a live streaming feed which will include an online vote for “best pitch” of the night. The theme is “WHY” Storybulbs is a solution for you!

If you are interested in attending, there is options for both in person at WeWork (MEETUP) and online

[…] Read more

Technology Association of Oregon Awards Finalist 2017

Technology Association of Oregon Awards Finalist 2017

Storybulbs is honored to be selected as a finalist as a Company of the year in the Pre-Revenue Category for the Technology Association of Oregon (TAO ) awards.

The 33rd annual Oregon Technology Awards will include awards for Technology Company of the Year (based on five size categories) as well as Influential Technology Company Not Headquartered in Oregon and Most Disruptive Technology.

“The Oregon tech community is thriving and you can really tell by the turnout and quality of the Technology Awards program,” TAO President, Skip Newberry, says. “It is a huge networking opportunity and brings together everyone from the […] Read more

Why Not Personalized Video?

Why Not Personalized Video?

It is 2017 and everybody is making predictions on the “top marketing trends” or “what will be big in Marketing this year!” One of the items that is making a surge this year is Personalized Videos. Not surprisingly, every major publication and research group already agrees that videos and personalized content dramatically improve marketing campaigns. This initial data confirms that putting these together are improving everything from CTR to time on site. So…

Why aren’t more people utilizing personalized videos in their communications and marketing?

Michael Ballard at Lenovo recently wrote about some large companies […] Read more

Why Your Saas Product Needs Personalized Videos!

Why Your Saas Product Needs Personalized Videos!

Saas products have one major advantage that is inherent in their user base:

Users Expect Feedback!!

This feedback can be manifested in the form of suggestions based on usage or utilization statistics for the usage of the product. Regardless of specifics, the feedback is based on data that is collected from the users. Unlike other products and platforms, Saas users expect the product to not only collect this data, but also use it to enrich their experience and utilization of the product through feedback and suggestions. Because this is such an important aspect, the medium that the feedback is provided […] Read more

What You Can Learn About Personalization From “Share a Coke”?

What You Can Learn About Personalization From “Share a Coke”?

The Coca-Cola company  launched the “Share a Coke” campaign back in 2011.    The campaign increased soft drink sales by 2% and increased overall consumption from 1.7 to 1.9 billion servings per day. This was an unprecedented shift in an industry that is highly competitive. So why was it so successful?

 

Human Element

Delivering personalized and relevant content to the customer created a simple yet successful campaign. The Coke campaign did this by putting a real persons name on their products, but the basic idea is to connect on a human level.

Studies have proven that humans gravitate towards content that is relevant and […] Read more

How to Effectively Create a Personalized Video

How to Effectively Create a Personalized Video

There are two types of personalized elements in any well crafted personalized video. The first is an obvious element that you want your viewer to recognize. The second is a subtle element that the viewer may not notice are personalized to them. It is important to have the correct balance between these two types of personalized elements. A correct balance allows the viewer to feel comfortable, but also engaged. So how do you identify subtle and obvious elements to be used and then balance them?

 

Obvious Personalization Elements

Obvious elements are the hardest to get right because they are by nature very personal. The rule of […] Read more

Should You Create Videos or Personalized Content? Why Not Both?

Should You Create Videos or Personalized Content? Why Not Both?

Marketing leaders are all talking about two major trends in marketing content. Half the industry is clamoring over how to best use Video content in their marketing strategy. Meanwhile, the other half is focused on personalizing traditional content. Although these are both accepted marketing strategies, there is a third which is less adopted but more powerful. Personalized video content combines the advantages of both Video and Personalization to create something that is immediately engaging and at the same time relevant to the individual. To understand the value in personalizing videos, it is important to understand the value of each of these strategies separately.

Video

Video […] Read more

What is Personalization?

What is Personalization?

If you see a cake store, you will know that it broadly sells cakes. Going inside, the cakes are segmented into weddings, birthdays, anniversaries and others. Looking specifically at the birthday cakes, you will see cakes targeted towards male or female, young or old, big or small. If you order a birthday cake for your birthday, you can specify your name, age, flavor and color preference. That specific cake is your personalized birthday cake.

This tasty example is analogous to the conversation around the voice of marketing content. Content be created with a broad, segmented, targeted or personalized voice. It is relatively common to create content […] Read more

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