The Coca-Cola company launched the “Share a Coke” campaign back in 2011. The campaign increased soft drink sales by 2% and increased overall consumption from 1.7 to 1.9 billion servings per day. This was an unprecedented shift in an industry that is highly competitive. So why was it so successful?
Delivering personalized and relevant content to the customer created a simple yet successful campaign. The Coke campaign did this by putting a real persons name on their products, but the basic idea is to connect on a human level.
Studies have proven that humans gravitate towards content that is relevant and […] Read more